Guidance by the Green Guide
As a director of sustainability, other business leaders and consumers often ask me “How can I tell if my product’s environmental claims or those on other products are true?” This is actually a good question!
Many products are labeled as “green” or advertised as being better for the environment, yet these labels and ads can be misleading. Many times these products do not address the hidden trade-offs of the product, a practice called “green washing.”
If you find these guides interesting, check out this blog post
I wrote a while back that takes a deeper dive into the green guides! It is important for companies and consumers to understand the real environmental impacts of various products.