News & Blog

November 03, 2014

Hilex Poly Announces Name Change And New Brand Structure

HARTSVILLE SC. November 3, 2014  Hilex Poly® announced today that its industry-leading portfolio of branded product lines will begin operating under the new name NOVOLEX ™, which will include Hilex Poly®; Duro Bag®; Fortune Plastics® and NOVOLEX Custom Film and Bag™.

Stan Bikulege, NOVOLEX Chairman and Chief Executive Officer, issued the following statement announcing the transition:

NOVOLEX’s™ mission is to continue a tradition of leadership established by our historic brands in the areas of packaging choice, customer service, manufacturing innovation, quality, and sustainability. The change signifies a number of great companies coming together under a new name focused on delivering value to our customers, suppliers and employees through broader product categories and markets. NOVOLEX’s™ family of packaging brands will create new value and synergies by covering the full spectrum of retailer and institutional companies packaging requirements. 

Hilex Poly a NOVOLEX brand

The Hilex Poly brand includes a portfolio ranging from grocery, retail, and food service checkout systems such as the QuikMateEZ® bag, to produce bags like the RollStar® system and umbrellas bags. The award winning Bag-2-Bag® plastic bag and film recycling program will also remain part of the Hilex Poly® brand and philosophy.

Duro Bag a NOVOLEX brand

The Duro Bag® brand of products represents an industry leading portfolio of grocery bags, handle bags, compostable paper lawn and leaf bags, and various specialty bags, including lunch bags, pharmacy bags, Freshness Paper™ bread bags, as well as a broad range of premium paper shopping bags for luxury retailers in North America.  

Fortune Plastics a NOVOLEX brand

The Fortune Plastics® brand of products is an industry leading portfolio of bin liners, food grade packaging and other plastics designed for institutional, retail and food service industries.

NOVOLEX Custom Film and Bag

NOVOLEX Custom Film and Bag™ is a leading manufacturer of stretch hooder and banner films under the Accu-Stretch™ and Accu-Banner trade names as well as precision engineered films and roll stock for manufacturing and logistics applications. 

Media Contact:

Molly Pacala

molly.pacala@edelman.com

212-819-4869

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