NOVOLEX™ ANNOUNCES LAUNCH OF NEW WEBSITE
Launch Completes Integrated Rebranding of Nine Strategic Packaging Brands
Hartsville, SC, March 2, 2015 – NOVOLEX™ today announced the launch of www.NOVOLEX.com, a communications hub for the North American flexible packaging leader focused on “packaging choice and sustainability”. The launch also officially marked a key integration benchmark as it rebranded NOVOLEX’s nine strategic brands. NOVOLEX’s brands: Hilex Poly®; Fortune Plastics®; Duro Bag®; NOVOLEX Custom Film & Bag™; Bagcraft® Packaging; Pac Paper; International Converter; De Luxe Packaging; and General Packaging Products, which comprise 36 manufacturing locations in North America, a world-class plastic recycling facility, and over 5,100 employees, now share a market focused theme and message, “Packaging Choice and Sustainability.”
NOVOLEX™, based in Hartsville, S.C., is an industry leading manufacturer of paper and plastic flexible packaging products, ranging from bags for grocery, retail, and food service markets, to can liners and specialty paper wraps as well as custom packaging solutions. In addition to the manufacturing locations across the U.S., Canada and Mexico, the Company operates the largest closed-loop recycling facility in the U.S. NOVOLEX’s™ award winning Bag-2-Bag® recycling program was the first closed loop recycling program to introduce plastic bag and film recycling programs at supermarkets and retailers that also provides customers with high recycled content shopping bags. For more information on NOVOLEX’s™ sustainability efforts, plastic bag and film recycling or the Bag-2-Bag® program, visit www.NOVOLEX.com.
FOR IMMEDIATE RELEASE
Phil Rozenski, Director of Marketing
101 East Carolina Avenue
Hartsville, SC 29550