Applied Innovation Center (AIC)

The AIC brings Novolex and our customers together, side by side, in a collaborative space where expertise, technology, and innovation converge. By accelerating the journey from idea to market, it helps us solve complex challenges, develop sustainable solutions, and shape the future of packaging together.

Innovating Together with Our Customers

The 17,500-square-foot facility is built around five simulated market environments, including foodservice, grocery, retail, café and bakery, and QSR settings, plus a dedicated prototype room for onsite forming, sealing, and printing. Novolex teams and customers can work together to test packaging solutions, compare options, and confidently select the right products for their business.

Team member at work

Packaging for a better future

With one of the most diverse substrate offerings in the packaging industry, spanning fiber, plastic, recyclable, compostable, and specialty solutions across more than 250 brands and 39,000 SKUs, Novolex built the AIC to put that breadth of choice directly in customers' hands. Visitors can explore, compare, and stress-test packaging options across realistic foodservice, grocery, and retail settings, backed by expert-led guidance from Novolex specialists.

This investment reflects our commitment to advancing our Purpose of packaging for a better future through choice, innovation, and sustainability. Most importantly, it reflects the talent and passion of our people, whose ideas and dedication make innovation possible every day. 

17,500 square-foot facility
5 simulated market environments
1 dedicated prototype room

Take a look inside the AIC!

Watch this brief video message to learn more about the vision for the AIC and the opportunities it creates for Novolex.